new roommates
find your people.
keep them around.
Big Yellow, Big Pink and Big Blue each get their own apartment, taste and very specific roommate habits. The stars move between those worlds. There’s a group chat. There’s a missing charger. There’s always someone on aux.
The commercial idea: turn a one-time compact purchase into a refill subscription. The characters make the first introduction. Their ongoing lives give people something to follow between deliveries.
meet the roommates ↘three apartments. very different group chats.
take a look around.
“come over. literally doing nothing.”
The friend whose place becomes everyone’s place. Remembers your snack order. Has six mugs and somehow they’re all in use.
The real product: Big Yellow compact + classic yellow Hydro-Stars.
meet the yellow refills ↗Proposed character bios and imagined interiors. Color is a creative preference; choose a patch formula for your skin, not a personality result.
ur stars. on repeat.
pick your stars.
set your pace.
save 15%.
Starface already offers deliveries every 1, 2 or 3 months, with options to change, pause, skip or cancel.
explore subscribe & save ↗The product stays the customer’s choice. New story chapters arrive between refills. This concept doesn’t promise a rotating assortment or free collectible.
The refill range gives us the extended cast. Start with a few recognizable regulars, then bring friends into the story.
Runs the playlist. Takes requests personally.
one more track.
Brought one plant. Now the apartment has a watering schedule.
that’s new growth.
The quiet-night roommate. Book open. Phone somewhere else.
i’m staying in.
Thrifted everything. Will tell you where if you ask.
five dollars. i know.
Read the group chat. Didn’t reply. Still showed up.
i’ve been here.
Aqua, Lime, Azalea and Violet. Came for dinner. Started a club.
who’s got the aux?
Character roles are original creative proposals, not product benefits or existing Starface lore.
As checked November 5, 2026: 11 standalone hydrocolloid patch packs, plus a separate Microdarts pack. This count excludes compact bundles and limited-edition collaborations.
| patch pack | color / variation | count |
|---|---|---|
| Hydro-Star Refill | Classic yellow | 32 |
| Pink Star | Jelly Bean, Bubblegum, Cotton Candy, Fruit Snack | 32 |
| Party Pack | Aqua, Lime, Azalea, Violet | 32 |
| Tiny Star | Six colors; extra-small stars | 48 |
| Black Star / Rainbow Star / Earth Star | Black / rainbow / neutral tones | 32 each |
| Clear / Recovery | Clear / purple | 32 each |
| Salicylic Acid / Tea Tree | Blue / green; different formulas | 32 each |
| Microdarts + Salicylic Acid | Clear; separate microdart format | 12 |
Pink’s four shades can become four friends. Tiny Star’s six colors can become the downstairs crew. These are stories within existing packs, not additional SKUs.
current Hydro-Stars range ↗ pink shades ↗ tiny star colors ↗
Meet your roommate.
Then make it a regular thing.
♡must love pink sofas
& personal space :)
♡
ur stars. on repeat.
subscribe & save 15%.
the tease
A roommate wanted post introduces the world.
the reveal
The subscription invitation, once you’ve met the cast.
Big Yellow sends
a moving announcement.
The email invites one-time compact buyers to subscribe. A character-led opening makes the offer feel familiar; the savings and delivery choices make the action clear.
Room tours, soft launches and group-chat lore.
The story continues between deliveries.
A six-second room-tour GIF introduces the three apartments. Follow with short character scenes: Yellow hosts, Pink rearranges the furniture, Blue sends a playlist at 1:13 a.m. End with a subscription invitation.
proposed reel · launch email · story
A group-chat carousel introduces the four Pink Star shades. Bubblegum sends voice notes. Cotton Candy reacts to everything. Fruit Snack has the plan. Jelly Bean is already downstairs. One existing pack, four recurring personalities.
proposed character shorts · product email
For one-time buyers, invite the stars to stay on subscription. For existing subscribers, send a new episode and an easy way to manage their next delivery. No repeated acquisition pitch.
proposed refill email · returning customer flow
Prioritize one-time compact buyers who haven’t subscribed. Use their previous purchase to introduce a relevant roommate. Keep active subscribers out of the acquisition series.
Explain the actual 1-, 2- or 3-month cadence and the ability to pause, skip or cancel. Send subscriber stories separately from required order and renewal notices.
Test the character-led subscription pitch against a direct savings message. Track subscription starts, second-delivery retention, skips, cancellations and unsubscribes.
Characters worth following.
A subscription worth coming back to.